The Story

THE STORY

The market is flooded with sweetened beverages, and sugar or artificial sweeteners are hiding in almost everything we consume. There’s a reason for that. Sugar is addictive and it makes us buy more and more of the products laden with it. But not everything has to be sweet and maybe we've forgotten that many foods and beverages, in their natural minimal state, are incredibly delicious.

SOUND was born out of necessity. When our co-founder, Tommy Kelly, wanted a refreshing drink that wasn’t sweetened he put his engineering degree to use (wink. wink.) and combined his two favorite beverages: tea and sparkling water. The drink soon caught the attention of his co-worker, and soon to be co-founder, Salim Najjar, and within a few months, the first boxes of unsweetened sparkling tea were on their way to local grocers.